Brand and Community Engagement
Developing your Brand
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality. Branding could be applied to the entire corporate identity as well as to individual products and services or concepts.
Defining a brand can be something simple as an eye catching logo or become as complex as: "the intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised."
Engaging your Brand
Community Engagement of your Brand is just as is important because it is about building out your net promoter score, understanding the value and trust in your brand and more importantly how likely are people to recommend or support your brand. Quite often organisations and marketing departments forget the power of community and consumer perception and many brands and marketing plans have failed before they commenced as they didn't understand their consumer, demographic or their product market.
At ESG Mindset Consulting we can assist you with:
- Developing Brand Awareness
- Developing Brand & Community Engagement
- Developing a Community Engagement and Community Sponsorship strategy
- Understanding the importance of local area marketing and brand positioning and community alignment.
- Understanding the value proposition that the community, employee and the consumer see in your brand
- Developing a competitor brand analysis and a market survey to understand industry niches
- Review current Brand logos, slogans, values, mission statement and values along with accessible colour to see if this resonates with the communities and consumers you support.
- Develop a Marketing & Communications Strategy
- Build capability, growth and trust in your brand engagement and community reliability score
Never underestimate the power of your brands potential and its ability to drive sustainable growth and consumer retention
